Delhi High Court emerges as the leading forum for protecting celebrity personality rights through its Intellectual Property Division and landmark judgments on privacy and identity misuse.
CASE IN NEWSWhy Delhi High Court protects personality rights and remains the top forum for celebrity identity protection . |
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CASE OVERVIEW
CASE NAME : DM Entertainment Pvt Ltd vs. Baby Gift House & Ors and Titan Industries Ltd. v. M/S Ramkumar Jewellers
The Delhi High Court has become the preferred forum for celebrities such as Amitabh Bachchan, Aishwarya Rai Bachchan and Anil Kapoor to safeguard their personality rights. Recent orders have directed the blocking of AI-generated, deepfake and pornographic material misusing celebrity images . Notably, the court’s expertise in Intellectual Property (IP) matters and its dedicated Intellectual Property Division have made it the country’s go-to forum for personality protection .
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KEY ASPECTS
Before analysing this trend, it is vital to understand the ecosystem that has positioned the Delhi High Court at the forefront of Intellectual Property jurisprudence .
- Delhi High Court has a long history of handling major IP and celebrity rights cases .
- The court’s 2010 decision in DM Entertainment first recognised the commercial value of a celebrity’s persona .
- Titan Industries (2012) further solidified judicial recognition of personality rights .
- Delhi’s IP-focused law firms, legal practitioners and enforcement proximity to central authorities strengthen its dominance .
LEGAL INSIGHTS
The development of personality rights protection is grounded in judicial interpretation rather than statutory law .
- Article 19(1)(a) and 21 of the Indian Constitution : Safeguard the right to reputation, privacy, and control over identity .
- Copyright Act, 1957 & Trade Marks Act, 1999 : Provide indirect protection against misappropriation of name, likeness and commercial identity .
- Delhi High Court (Original Side) Rules, 2018 : Empower the Court’s Intellectual Property Division to efficiently handle IP disputes .
- Judicial precedents from DM Entertainment and Titan Industries created binding authority for future personality rights cases .
COURT’S VERDICT
Through landmark rulings, the Delhi High Court established itself as the strongest protector of personality rights and Intellectual Property . Its Intellectual Property Division, proactive enforcement and early jurisprudence make it the natural forum for celebrities seeking to prevent misuse of their identity or digital likeness .
Read also – Indian Constitution
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